Overview

Paladone's Lighting Project

Paladone is the UK's market-leading designer, innovator, and supplier of gifting products, renowned for its iconic licenses and trend-focused products. Paladone has tasked me with advancing their most successful category—Lighting—by incorporating new sustainable practices and expanding into outdoor entertainment. In response, I developed a construction set that enables users to create their own designs and compete with others both in person and virtually.

H-Blocks

The H-Block Party is a construction style game that combines physical blocks and virtual entertainment. It is primarily for adults seeking therapeutic and creative outlet. It features 7 receiving blocks and one power module. Sample design has one USB-C plug and receptacle on the top and bottom of each block, placement can vary and marketed as different editions.

Basic Operation

The H-Block Party consists of one single Bluetooth module (Head), at least three different type of adjoining blocks, and a connected app. The Bluetooth module will still serve as the communication interface between the physical blocks and the mobile app. It should support Bluetooth Low Energy (BLE) for efficient wireless communication. The power module is responsible for communication with the users mobile device. Other blocks connect to each other via USB-C and receive power through the power module. When a block receives power it lights up blue. The power module is distinguished by a power button and three battery light indicators. Users can construct any form they like.

Games can be played in person and tracked online. Having a connected app makes scaling easier and reduces waste created with physical products. It alo provides Paladone an opportunity to strengthen customer engagement and promote products.

Marketing Research

The role of modularity in sustainable design



Sustainable development includes economic development, social inclusion, and environmental awareness. It balances company interest, environmental concerns, and social concerns. Paladone has the potential for social inclusion. Through lighting, they could expand their customer market through sensory integration.

Sensory toys help stimulate one or more of the senses and aid in regulating the emotion. Visual stimulation combined with tactile stimulation provides a great opportunity for Paladone to be sustainable.

IdeationIdeation SketchesIdeation Skethches, USB Type-C Research

Redifining the Market

Play is not limited to children. In 2022, the LEGO Play Well report found that 30,000 adults from around the globe highlighted the importance of play and its role in modern ‘adult’ life. This product is now more suitable for a demographic that values advanced, creative play as a form of relaxation, mental stimulation, and therapeutic activity.

H-Blocks Final Design
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Marketing

Web Pallette and Pantone Graphics

color pallet Blackcolor pallet CornFlower Blue and Marian Bluecolor pallet Dark Purple and Bright Crayola Pinkcolor pallet Pantone 649 C and Pantone Jet Setcolor pallet Pantone 2718 C and Pantone 7685 Ccolor pallet Pantone 4975 C and Pantone 191 C
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